Alise Murawski's Portfolio

Case Studies

Building a Brand Voice for Clean Energy

Working directly with the CEO of a renewable EV charging tech company, Alise developed an executive visibility program that positioned him as a credible voice in the emerging EV infrastructure space, building targeted relationships with trade, local, and national media. The media relations strategy centered on key business moments, including product launches and acquisition announcements, to generate sustained coverage and drive inbound sales interest. The result was a measurable lift in brand awareness and a stronger public reputation for a company entering a crowded, fast-moving market.

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Making Flood Risk Mitigation Actionable and Accessible For Communities

Flooding is the most common and most destructive natural disaster in the United States today. Clear, effective communication and resources that support communities can drive meaningful flood risk mitigation action to save people and property. Alise led community engagement efforts for a federal emergency management agency across the western U.S., working alongside regional agency leaders to reach residents navigating shifting flood risk and climate resilience decisions. Her team developed a suite of accessible tools, including a video series and targeted one-pagers, designed for use at community meetings and in media outreach. The approach prioritized early, meaningful, and repeated engagement, producing record-breaking turnout at public meetings.

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Standing Up Comprehensive Communications Strategies from Scratch

When Alise joined a nationally recognized public policy institute, she built the program’s communications infrastructure from the ground up, creating and executing a comprehensive strategy spanning press releases, video content, web copy, social media, newsletters, and fellowship promotion. Launching the program’s social media presence for the first time was a turning point: the strategy measurably deepened engagement with key funders, donors, and institutional supporters, elevating the program’s profile within the organization and beyond.

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